• Pioneered AI-driven workflows (Claude Code, Lovable, Claude Design) across two company-wide projects, accelerating design exploration, rapid prototyping, and cross-functional alignment. • Led end-to-end product discovery and research using user interviews, behavioral analytics, and usability audits to validate features and track UX metrics. • Designed accessible UI components, user flows, and interactive prototypes while scaling the design system to ensure visual consistency across web and mobile. • Partnered with Product and Engineering to translate complex requirements into intuitive interfaces, streamline handoffs, and iterate based on usability test findings.

• Redesigned UFSC’s restaurant menus to be more visually engaging and easy to navigate, aligning with Red Bull’s dynamic and energetic brand language. • Created subtle, brand-inspired illustrations for restaurant decorations, enhancing the atmosphere while respecting branding guidelines (no direct use of the Red Bull name). • Focused on delivering a cohesive visual experience across printed and environmental materials, tailored to a student audience.